The salon was always social.
I grew up in the barbershop.
Saturdays meant the barbershop with my dad. Other days it was the beauty shop with my mom. I didn't know it then, but those rooms were raising me.
People were making memories in there. Folks worked through life out loud in the chair; for a lot of them it was the closest thing to therapy they had. I learned what fresh looked like by watching who walked through the door. The older generation passed down knowledge whether you asked for it or not. Your first real cut was a rite of passage. It was culture, and every neighborhood had one.
I used to look forward to it: new faces, real conversation, somebody who knew somebody. Now I go to a suite. The cut is great, the door closes, I pay and I leave. It's a transaction. And I don't want us to lose what the shop gave our communities.
So I'm building EYEGASMS: the social life of the shop, with the privacy and independence of a suite.
My background is operations, and that's the other half of the idea. We take on the building, the marketing support and the client experience, and create the kind of room people actually want to walk into, so the talent can focus on the craft and grow the business. The goal is simple: a staple in every community we open in.
Brennon JacksonFounder, EYEGASMS
The social life of a salon. The privacy and independence of a suite. No trade-off.
Great hotels learned long ago how to make arrival, waiting and leaving feel good. Nightlife learned how to make a room feel alive. Fashion learned how to make a moment worth talking about. EYEGASMS puts all of that around independent craft: a lobby with the energy of a great hotel bar at the center, private residences and an open Main Stage all around it, and art and sound from the neighborhood outside.
What we hold to.
Social by design
The lobby is the heart of the building: music, art, a bar and a reason to linger. Taking part is always optional.
Private when it counts
Your suite has a door, your clients have your attention, and your business stays yours.
Everyone belongs
Every hair texture, skin tone, body, age, gender and discipline. Selection is about craft, care and reliability, never appearance or follower count.
Local, not themed
Each city gets its own point of view, built with local artists and collaborators, not a costume.
Straight talk
What exists, what's planned and what's still being decided, always clearly labeled.
Built to travel.
Beauty and grooming residencies are chapter one. The same things that make a residency work (arrival, music, art, service, a room with a pulse) are what make a club or a boutique hotel work.
We're building EYEGASMS as a brand system that can grow into new cities and new kinds of hospitality. Future chapters will be announced when they're real.
- The mark
- A disc with two slots: an E, a face, a lens. It holds up on a façade, a key card, a matchbook and an app icon.
- The Halo
- The glowing ring around the E. It marks arrival, day or night.
- The room
- Black and brass, velvet and walnut, and local art for color. Arrival, lounge, bar, stage, and private rooms around them.
- The ritual
- Warm-Up, Day Set, After Dark: a rhythm any hospitality space can run on.
The family of brands.
How the names fit together.
Portfolio
Eyekonic Brands
The corporate portfolio behind the brands.
Residencies
EYEGASMS
The social club for beauty and grooming: the physical residency experience, and this website.
Lifestyle and product
EYEGASMIC
The inclusive lifestyle and product brand: professional hair care, everyday supplies and The EYEGASMIC Club. Displayed behind The Bar, curated by the concierge, and sold by residents on commission.
Materials that feel like a night out.
Matte black and brass for recognition. Velvet, walnut, onyx and crystal for warmth and a little drama. Color comes from the art each city commissions.
Want to cover the story? Press room. Want to partner? Get in touch.